The jury members of the Customer FEST event and category included some of India’s best marketing minds from leading organisations including Zendesk

The jury members of the Customer FEST event and category included some of India’s best marketing minds from leading organisations including Zendesk

Prince Pipes and Fittings Ltd, one of India’s largest integrated piping solutions & multi polymer manufacturers, has been awarded the Best Channel Loyalty Program for its unique customer loyalty program Udaan. The Customer FEST Show is curated & managed by Kamikaze B2B Media – a leading conference organiser. The award was received by Ashok Mehra, VP, Sales & Marketing and members of Prince Udaan Loyalty Program.
The jury members of the Customer FEST event and category included some of India’s best marketing minds from leading organisations including Zendesk, Edelweiss Wealth Management, American Express, HDFC Life Insurance Co. Ltd, Aditya Birla Health Insurance Co. Ltd., McDonald’s India, Kotak Mahindra Bank amongst others. The distinguished jury converged to identify some of India’s most unique and innovative marketing programs.
Prince Udaan taking off since 2016 as one of the first loyalty programs in the pipes and fittings industry:
Prince Pipes was one of the first corporates in the pipes and fittings industry to have launched a loyalty program in November 2016 for plumbers and dealers. ‘Prince Udaan’ was created as a loyalty program to cover all Prince Pipes channel partners – including distributors, wholesalers, retailers and plumbers. This was a very significant initiative in the pipes and fittings industry that enabled Prince Pipes to have last mile visibility of stock, roll-out quickest go-to-market strategies, and map tertiary data and loyalty of channel partners.
Parag Chheda, Joint Managing Director, Prince Pipes and Fittings Limited said, “The Customer Fest Award for Best Channel Loyalty Program is a super endorsement of our commitment to customer focus, service, product quality and experience. Our Udaan Loyalty program was one of first initiatives in our industry. The efficacy of our marketing strategy has been our proactive approach much ahead of times. We transformed from physical to a complete digital format and continued to engage with channel par

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